Amarillo: From Cow Town to Wow Town


You might have passed through before - but do you really know Amarillo? With such a famous name, it's easy to feel a sense of familiarity, but you may find that there's more to the city than you ever knew.  And when you see what Amarillo is all about, it'll become a destination in its own right.

The Town You Thought You Knew
Just about anyone who has driven from the Metroplex to ski destinations in Colorado and Utah has been through Amarillo. But passing it by means you're missing out on everything from a thriving arts scene and only-found-in-Texas gourmet cuisine to outdoor adventures that rank among the best in the country.

These are just a few of Amarillo's can't-be-missed attractions:

  • Natural Wonders | One of the most dramatic natural sights in the country lies just outside Amarillo proper. Palo Duro Canyon plunges to depths of nearly 1,000 feet and stretches 60 miles in length, and it's the largest canyon in the U.S. where you can actually drive to the bottom. If you're looking for adventure, take part in ziplining, hiking or horseback riding - or just sit back and take in the glowing sunset view.

  • Legends of the West | If cowboy legends are close to your heart, then a quick trip to Goodnight, Texas, just 45 minutes from Amarillo, should be part of your visit. There you'll find hometown of Charles Goodnight, the real life legend on whom the Captain Woodrow Call character in the Lonesome Dove Pulitzer Prize-winning book was modeled. Goodnight was a true pioneer who managed a large ranch in Palo Duro Canyon, forged cattle trails and invented the chuckwagon. Tour his home, learn more about his life in the visitor's center, and pay homage at his nearby gravesite.

  • Route 66 Kicks | Amarillo is just about the midpoint of the legendary Route 66. Nostalgia buffs will feel an obvious pull, but many first-time visitors are surprised by just how strong the allure of the "Mother Road" really is and fall in love at first drive. When you come under its spell, head down the mile-long stretch that runs right through Amarillo, on 6th Avenue from Georgia to Western. There you can eat, meander and shop for memorabilia you never knew you had to have.

  • A Taste of Texas | In Amarillo, a meal is more than something you eat three times a day - it's an education in the finer points of Texan cuisine. This is cattle country, and it shows: Amarillo's restaurants offer some of the most succulent steaks you'll ever put a knife to, and if you want to learn how barbecue is really done, there's no tastier place to get a lesson. You'll find gourmet goodness no matter the size of your appetite, but if you're extra hungry, head to The Big Texan Steak Ranch, where you can test your mettle in the 72-ounce steak challenge -featured in the first episode of Travel Channel's Man V. Food.

  • By Morning or Evening, Amarillo is Ready to Welcome You

    Amarillo is a place where nature's spectacular works lie just outside your door, where legends of the West live large and where the only thing bigger than the welcome is the steak you'll have for dinner. Just as the cowboys used to pull up their weary mounts to rest a while on a long journey, Amarillo's the perfect place for you to take "whoa-over" and enjoy a cosmopolitan-yet-quintessentially Texan destination.

    Learn more about what you'll find in Amarillo by downloading your free Amarillo Visitor Guide and start planning your triptoday.

    Sponsored content provided by Amarillo CVC.


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